Andrea
Rojas Doupovec.
Brand Works
UX/UI Design
Interactive Web Experiences
Books
Information Design
More graphics...
* Updated as of January 2025*
Andrea
Rojas Doupovec.
Brand Works
UX/UI Design
Interactive Web Experiences
Books
Information Design
More graphics...
* Updated as of January 2025*
The COCOCOVE branding proposal presents a homewear and bedding brand that redefines comfort through a conceptual approach inspired by the "space under the bed." This evocative space, often overlooked, becomes a metaphor for serenity, shelter, and the hidden tranquility of rest. The brand positions itself as a cocoon of coziness, offering products that transform bedrooms into intimate, secure, and serene retreats.
Typography
Designer(s): Calligraphy Fonts.
Designer(s): César Araya from Latinotype.
Tools & Techniques
Figma.
Canva Mockups.
Adobe Illustrator.
Adobe Photoshop.
Adobe After Effects.
The wordmark and animated logo further embody the concept of a quiet, structured haven, creating a dynamic and cohesive brand presence.
This visual identity blends structural precision with softness, aligning perfectly with its brand ethos. COCOCOVE’s brand ethos centers on creating a serene, cocoon-like space that prioritizes comfort, security, and tranquility. Inspired by the overlooked "space under the bed," the brand transforms this metaphor into high-quality homewear and bedding that evoke a sense of calm and coziness. Through thoughtful design, precise craftsmanship, and understated luxury, COCOCOVE redefines the bedroom as a personal sanctuary, fostering emotional connection and restful retreat.
The primary typeface establishes a clean and modern foundation, while the secondary typefaceadds an elegant, contemporary touch. Together, they create a harmonious interplay of reliability and sophistication.
The branding extends into photo styling and mockups, emphasizing textures, soft lighting, and inviting compositions that highlight the tactile and emotional qualities of the bedding.