Andrea
Rojas Doupovec.
Brand Works
UX/UI Design
Interactive Web Experiences
Books
Information Design
More graphics...
* Updated as of January 2025*
Andrea
Rojas Doupovec.
Brand Works
UX/UI Design
Interactive Web Experiences
Books
Information Design
More graphics...
* Updated as of January 2025*
SmartCart is an AI-powered grocery shopping assistant designed to enhance the in-store shopping experience by integrating health-focused recommendations, real-time product scanning, and personalized dietary guidance. Developed as part of Carrefour’s digital transformation initiative, SmartCart aims to provide a seamless, data-driven shopping journey that aligns with customers’ health and sustainability goals.
Carrefour launched SmartCart as a response to the increasing demand for health-conscious, personalized shopping experiences. Many consumers struggle with making informed nutritional decisions due to the overwhelming variety of available products. Additionally, existing fitness and nutrition apps lack in-store integration, making it difficult for users to translate their health goals into real-time grocery shopping decisions.
Typography
Designer(s): Jovanny Lemonad.
Designer(s): Jonny Pinhorn.
Tools & Techniques
Figma.
Google Analytics.
Python.
Lack of Nutritional Awareness: Many shoppers struggle to understand the nutritional impact of their food choices.
Overwhelming Product Selection: With thousands of products available, customers lack guidance on selecting healthier options.
Limited Integration of Digital Tools: Most fitness and nutrition apps do not seamlessly integrate with in-store shopping.
Real-Time Scanning: Enabling users to scan products to access nutritional details and healthier alternatives.
AI-Powered Recommendations: Using customer purchase history and dietary preferences to suggest tailored product choices.
Seamless Experience: Embedding SmartCart within Carrefour’s ecosystem for unified online and in-store engagement.