U.S Advertising Spending Timeline

Brand Works

COCOCOVE
UX/UI Design
CloudWeaver
SmartCart
Interactive Web Experiences
Working Upwards
WHICH K3YS?
GLO - ARCH I
GLO - ARCH II
Books

Green St...

GLO- ARCH III

WarmColdHotCool

VALIZ Catalog
Information Design

U.S. Advertising Spending
More graphics...

The Boston Stage Posters

Berlin Postcards

Architecture Now! Posters

Explorative Type Animations

* Updated as of January 2025*

This project is an information design animation that visually communicates data about annual advertising spending. Designed to distill complex information into a clear and engaging narrative, the animation uses dynamic motion graphics and thoughtful typography to make the data accessible and impactful for a wide audience.

Through the use of charts and bold typographic elements, it highlights the budgets and the changing dynamics of advertising in a digital age.

Motion design principles, such as easing, transitions, and layering, are employed to guide the viewer through the narrative. Position, scale, and opacity shifts emphasize key points, while smooth transitions ensure the information flows logically and cohesively. Vibrant color palettes and clean, modern typography create a visually appealing experience, while maintaining a focus on clarity and readability.

Tools & Techniques
Adobe Illustrator.
Adobe AfterEffects.