Andrea
Rojas Doupovec.
Brand Works
UX/UI Design
Interactive Web Experiences
Books
Information Design
More graphics...
* Updated as of January 2025*
Andrea
Rojas Doupovec.
Brand Works
UX/UI Design
Interactive Web Experiences
Books
Information Design
More graphics...
* Updated as of January 2025*
Each animation centered on a specific principle. The first explored tension, using motion to create a sense of visual stress and balance through the deliberate positioning and interaction of letterforms. The second focused on Figure/Ground relationships, emphasizing the dynamic interplay between positive and negative space as typography shifted, faded, and overlapped. The third animation celebrated serifs, showcasing their decorative and structural qualities through rhythmic motion, rotation, and scaling.
The animations were developed by controlling key aspects of motion design, such as position, scale, rotation, opacity, and easing. Careful adjustments to these elements allowed for precise communication of each principle. For example, easing curves were used to create smooth, intentional transitions, while opacity shifts emphasized contrast and hierarchy. The looping nature of the animations reinforced their experimental focus and created a seamless, ongoing exploration of the concepts.
The animations were developed by controlling key aspects of motion design, such as position, scale, rotation, opacity, and easing. Careful adjustments to these elements allowed for precise communication of each principle. For example, easing curves were used to create smooth, intentional transitions, while opacity shifts emphasized contrast and hierarchy. The looping nature of the animations reinforced their experimental focus and created a seamless, ongoing exploration of the concepts.
This project involved creating a series of three looping animations that explored the expressive possibilities of kinetic typography. By using motion design principles, the project focused on manipulating type to convey key elements of the Language of Form, such as tension, Figure/Ground relationships, and the unique characteristics of serifs. The goal was to demonstrate how movement can transform static letterforms into dynamic, visually engaging experiences that effectively communicate design concepts.
Typography
Designer(s): Robert Slimbach from Adobe Originals.
Tools & Techniques
Adobe AfterEffects.
Typography
Designer(s): Robert Slimbach from Adobe Originals.
Tools & Techniques
Adobe AfterEffects.